We use cookies to improve your experience. By your continued use of this site you accept such use.
SuperBridge Summit Dubai
Source: SuperBridge Summit Dubai |

A Technologically Empowered Future for Tourism (By Jane Sun)

Making the perfect trip just a click away

By Jane Sun, CEO, Trip.com Group. After a challenging few years for the tourism industry, we are seeing a revitalised appetite for global travel. At the same time, we find ourselves amidst a paradigm shift in technology, fuelled by rapidly accelerating connectivity and innovation in areas such as AI and…

SuperBridge Summit Dubai
Source: SuperBridge Summit Dubai |

The Enduring Power of Partnerships (By Jane Sun)

To go far, go together

By Jane Sun, CEO, Trip.com Group. Through collaboration, we unlock value. The value of a win-win creates strong commitment towards maximising each party's opportunities and success. Far beyond a legal contract, the best partnerships strengthen common goals through shared desires and a mission. At Trip.com Group, we firmly believe that…

SuperBridge Summit Dubai
Source: SuperBridge Summit Dubai |

Envisioning the Future of Sustainable Tourism

Take nothing back, leave nothing behind

The staggering impact of climate change and environmental issues means that sustainability can no longer be ignored. It is one of the few global trends set to be ever-present over the coming decades, impacting industries worldwide, and none more so than the global travel and tourism industry. Against this backdrop,…